Maple Syrup Tasting Flights
In 2013, we teamed up with Flash Reproductions to create unique holiday gifts for our clients: a flight of three different grades of maple syrup, which we sourced from Matthews Maple Syrup, a family-owned farm in Powassan, Ontario.
Ranging from light to medium to amber, each of the syrups was custom bottled and labelled with a different Canadiana concept for each of our companies.
For the Goods & Services version, we chose über-Canadian names (Pure as the Song of a Voyageur, Smooth as the Shot of a Hockey Player and Burly as the Arms of a Lumberjack); for the Flash version, we took the Tall, Handsome and Dark approach.
All three syrups are nestled inside a specially designed box, featuring classic Canadian patterns and images, from plaid and chainsaws to skis and snowshoes. Thanks to precision measurement and cutting techniques, each bottle sits snugly inside its own slot in the custom-made box, held in place by the box’s label.
Brand implementation & production
Naming & taglines