ABOUT

Ownership—in all senses of the word

Goods & Services is a branding agency.

At the core of what sets us apart is the company’s leadership, established by owners Carey George and Sue McCluskey.

Carey started out as a designer; Sue as a writer. Over the past 25 years, we’ve gained experience in customer research, creative communications, brand strategy, marketing and advertising. Combining these core complementary skills, we’ve built a dedicated team of experts in our many disciplines, offering you a unique, all-encompassing perspective on your brand.

This company started in 2001 as Up Inc, a brand-design company. We rebranded in 2013 as Goods & Services.

Because Goods & Services is independently owned, you’ll enjoy the nimble, hands-on approach of a free-thinking boutique. Our leaders are practitioners who understand your marketing challenges; they’re also business owners who understand your day-to-day operational challenges. When you add to that the horsepower of a full-service, 20-person studio, the result is the best of all worlds: top-tier creative that is on strategy, on time and on budget.

Take a moment to meet some of the team. If you'd like to see how we act behind the scenes, follow us on Facebook.

SUE MCCLUSKEY & CAREY GEORGE
Tofu & bacon


KRISTINE PLANCHE

Archery aficionado

NIC BRADFORD

Super NES fan

SARAH RAFTER

Dad jokes

TAYLOR TOTH

Has ghost cats

ERINN STERINGA

Follows more dogs than people on Instagram

MIKE BARBER

Once interviewed Rush

DEREK MOXON

Lego architect

IAN PATTERSON

Lost an arcade job to a coin dispenser

KRISTIN MALING

Outdoorsman

ALEXANDRA MONTGOMERY

Professional bowler

JESS ARNOLD

Claymation artist

MALIA MITCHELL

Epicurean

MELISSA LOBL

Whole Foods meets Willy Wonka

SAM CROLL

ISO the world’s best burrito

STEVE PATWARDHAN

Expert bridge player