WORK







Dr. Pauptit's Mulled Wine

Every year for the holidays, Toronto printer Flash Reproductions likes to give its clients something special. In recent years, that’s taken the form of a locally crafted item encased in packaging that’s designed by us and printed by Flash.

Continuing this tradition in 2014, we teamed up with Angels Gate Winery to deliver a Christmas classic: a bottle of red wine (100% VQA Niagara Peninsula, of course) and a carefully packaged curation of mulling spices, designed to warm the cockles on a chilly eve.

Taking our cue from medicine-show claims of the past, we designed a tongue-in-cheek wine label that touts the seasonal benefits of “Doctor Pauptit’s Wonderful Winter-Weather Warmer,” from curing frostbite to alleviating credit-card debt. The design features a wide variety of typefaces and vintage engravings, inspired by a Dickensian Christmas.

The butcher-paper wine label is hand-wrapped on the bottle, with a muslin sachet of mulling spices attached with twine.

We’re happy to report that, along with being a hit with Flash’s clients, Doctor Pauptit’s Wonderful Winter-Weather Warmer continues to be a seasonal favourite, available for sale at the winery.



Ideation
Content development
Packaging design
Brand implementation & production
Naming & taglines