Protect Your Boundaries
Protect Your Boundaries (PYB) is a Toronto-based website and online store that was created in 2014 to help people in the Greater Toronto Area (GTA) purchase an existing survey plan of their home (or potential property)—as well as find a comprehensive source of land-survey information, tools and professional services for residential property owners.
We developed the brand’s identity, and designed and developed their website and online store. We developed the site using Magento (an open-source e-commerce platform), with a customization to integrate Salesforce; this allowed PYB to use the same CRM with their offline and online efforts.
Our development team worked with leading experts in the field of geo-informational data to merge land-parcel data and municipal-address registries with electronic survey plans.
An interesting challenge was to figure out a way to present preview survey plans in a way that allowed the average homeowner to understand what they were buying, while obscuring the information enough to preserve copyright.
Land surveys are a complex topic; to help consumers feel empowered, rather than intimidated, by this knowledge, part of this identity included a friendly, icon-driven identity system to help property owners understand the eight easy steps to using a land survey to protect their investment. We also helped PYB to create and implement social media (blog, Facebook and Twitter) to increase SEO and drive traffic to the site, and we created an award-winning motion-graphics video to explain why homeowners needed the service.
It’s hard to express in words the impact that you and your talented team have had on our recent venture, Protect Your Boundaries. Just 18 months ago, it was an idea, a conversation. Today, www.ProtectYourBoundaries.ca is a thriving online business that, by all accounts, has exceeded all our expectations. G&S’s role in its birth cannot be overstated. You gave the brand its identity and visual life in a way that is connecting effortlessly with its customers. Your development team has overcome enormously complex challenges to bring together disparate systems and databases in a seamless and elegant online customer experience. Above all, we feel that you have always treated us with the utmost respect and care, as if our venture was your venture. For all these reasons and many more, we are grateful to be working with G&S and would not hesitate to recommend your firm to others seeking exceptional results.
— Saša Krcmar OLS, MBA, Principal & Condo Specialist, Krcmar Surveyors Ltd.
Social media strategy
Brand identity, logo & wordmark
Brand implementation & production
Video & motion graphics