It’s rare that a new car brand comes along to shake up industry norms, but Genesis is a rare breed.

Imagine a test drive that comes to you. Imagine a technician showing up in a loaner vehicle and taking your car for service—then delivering it back to you when finished. Imagine buying a car online, without multiple visits to a dealership.

This is the Genesis experience, and Goods & Services was engaged to help communicate the sophistication of the brand—and all of its models—through a full-line brochure to be used at Canadian auto shows.

The result is an elegant catalogue that captures both the luxury experience of the brand, while also covering off all of the vehicle specifications for potential buyers.

This highly tactile, physically substantial printed piece, produced in English and French versions, helps the Genesis brand stand out among its luxury-auto competitors, many of which have been moving toward offering digital-only versions of their marketing materials.

Graphic design
Brand implementation & production
Marketing collateral