Purves Redmond Limited
We worked with Purves Redmond Limited (PRL), one of Canada’s top independent insurance brokerages, to refresh their brand identity and online presence.
With competition from big, international brokerages, PRL needed to be able to communicate the benefits of working with a boutique: that clients would benefit from the expertise and nimble decision-making of hands-on, active partners.
To meet this goal, we needed to create an identity that was both professional and personable; this included a modernized logo, a new tagline, positioning statement and key messages. We then applied the new identity to stationery and marketing collateral.
We finished the project by creating a new website—which offers a clean, modern look, easy navigation and strong brand positioning.
Brand identity, logo & wordmark
Brand implementation & production
Naming & taglines