After decades of acquisition and organic growth, William F. White International (known to everyone as “Whites”) is among North America’s most recognizable names in movie and television production—having worked on projects ranging from The Handmaid’s Tale, Fargo and Once Upon a Time to The Revenant, Inception and The Shape of Water.

That’s why we were excited to work with them on a new website—one that would not only offer a fresh redesign but also customer-friendly functionality, such as the ability to create a list of shoot equipment to receive a quote. This feature saves time both for customers and for customer service representatives.

We evolved the functionality of the popular Whites Toolbelt to include more resources for filmmakers, such as information on electrical formulas, dimming controls, cabling diagrams and more. We also worked with the Whites inventory team to create a database that could manage more than 4,000 pieces of rental movie equipment. Because Whites is known throughout the film and television industry for its leadership in education and news on industry events, the new website showcases these topics in a dedicated section.

We also created a complementary website for Whites LES, a sister company that needed a lighter (read: less technical) tone and approach.

Both sites are fully responsive and offer an easy-to-use content management system, allowing the Whites teams to update content and inventory instantly.

Competitive audits
Digital strategy
User-interface design
Content development
Website development
Graphic design
Account management