Ownership—in all senses of the word
Goods & Services is a branding agency in downtown Toronto.
At the core of what sets us apart is the company’s leadership, established by owners Carey George and Sue McCluskey.
Carey started out as a designer; Sue as a writer. Over the past 25 years, we’ve gained experience in customer research, creative communications, brand strategy, marketing and advertising. Combining these core complementary skills, we’ve built a dedicated team of experts in our many disciplines, offering you a unique, all-encompassing perspective on your brand.
This company started in 2001 as Up Inc, a brand-design company. We rebranded in 2013 as Goods & Services.
Because Goods & Services is independently owned, you’ll enjoy the nimble, hands-on approach of a free-thinking boutique. Our leaders are practitioners who understand your marketing challenges; they’re also business owners who understand your day-to-day operational challenges. When you add to that the horsepower of a full-service, 20-person studio, the result is the best of all worlds: top-tier creative that is on strategy, on time and on budget.
Take a moment to meet some of the team. If you'd like to see how we act behind the scenes, follow us on Facebook.