Services

At Goods & Services Branding, we are specialists in building brand strategy, creating brand identities and communication, and working on brand marketing throughout all aspects of a company’s lifecycle. Our work ranges from simple product brands to complex rebrands of organizations with various lines of business and multiple sub-brands.

What we do

We work with smart companies to create new brands that succeed, bring new excitement to tired brands and help strong brands grow even stronger.

CREATING A NEW BRAND

Starting a new service, developing a new product, looking for a new name? We have the processes, expertise and experience to guide you through the sometimes-overwhelming task of creating a brand that stands out from the competition. Here’s what we can do:

  • Customer research, analysis and insights
  • Marketplace competitive audits
  • Ideation workshops
  • Name and tagline development
  • Brand positioning
  • Key messaging
  • Brand architecture development
  • Brand strategy and roadmapping
  • Branded content strategy and development
  • Brand identity design (logos, wordmarks and design systems)
  • Product identity and packaging design
  • Branding guidelines, books and videos
  • Brand implementation and production
  • Brand marketing and advertising
  • Go-to-market planning
  • Website strategy, planning, content, design and development

REFRESHING AN EXISTING BRAND

Is your company an industry leader, but you look behind the times—especially compared with your competitors? Have you outgrown your brand? Is your brand inconsistent across your business units? Here’s how we help:

  • Research, analysis and insights on existing customers and new marketplace opportunities
  • Competitive audits
  • Audits of your existing collateral and internal communications
  • Ideation workshops
  • Name and tagline development
  • Brand architecture development
  • Brand repositioning
  • Key messaging updates
  • Brand strategy and roadmapping
  • Branded content strategy and development
  • Brand identity design evolution (logos and identity systems)
  • Product identity and packaging design evolution
  • Branding guidelines, books and videos
  • Brand implementation and production efficiency studies
  • Marketing and advertising campaigns
  • Website strategy, planning, content, design and development

GROWING A STRONG BRAND

Do you feel that your company needs more than sales to get to the next level? Not sure how to make that happen? Here’s how we help:

  • Research, analysis and insights on new marketplace opportunities
  • Competitive audits
  • Audits of your existing collateral and internal communications
  • Ideation workshops
  • Key messaging updates
  • Brand strategy and roadmapping
  • Marketing and advertising campaigns
  • Branded content strategy and development
  • Production efficiency studies
  • Website review and improvement strategies

How we do it

Every day, we help our clients exceed the sum of their parts. Our knowledge, experience and enthusiasm allow us to deliver creative solutions with tangible results. Our practical expertise includes:

PLANNING AND STRATEGY

  • Research, analysis and insights on existing customers and new marketplace opportunities
  • Ideation workshops
  • Brand architecture development
  • Website and SEO strategy and planning
  • Social media strategy and planning
  • Advertising strategy and planning
  • Marketing strategy and planning
  • Content marketing strategy and planning
  • New customer acquisition strategy
  • Analytics audits
  • Competitive audits
  • Audits of your existing collateral and internal communications
  • Brand repositioning

GRAPHIC DESIGN

  • Logo and identity design
  • Packaging design
  • Marketing campaign development
  • Collateral design systems
  • Stationery design
  • Book and editorial design
  • Digital, print and out-of-home advertising
  • Motion graphics and videos
  • PowerPoint presentations

COMMUNICATIONS AND BRANDED CONTENT

  • Company naming and tagline development
  • Product naming and tagline development
  • Brand nomenclature systems
  • Research, interviews, copywriting and editing
  • Writing for the web
  • Video scripts
  • Speech writing
  • Media releases
  • Advertising—digital, print and out of home
  • PowerPoint presentations
  • Blog writing
  • Content marketing

DIGITAL STRATEGY AND DEVELOPMENT

  • E-marketing audits, strategy, writing and design
  • Website strategy, planning, writing, design, SEO and development
  • Display ads strategy, writing and design
  • Geo-targeting and polygoning advertising strategy, writing and design
  • Paid search ads strategy, writing, implementation, reporting and management
  • Organic and sponsored social media strategy and implementation
  • Blog writing and management
  • Analytics reporting and recommendations