FLASH REPRODUCTIONS

When Flash Reproductions, one of the few remaining independent printers in Canada, approached us to help them with a new brand identity and corporate brochure, we took some time to learn about what they felt set them apart. The challenge was to find a brand position in an industry characterized by the statement, “I need three quotes.”

So, we asked their customers what they thought. The insights we received allowed us to build a platform on which to communicate a brand promise that meets the company’s business structure: hands-on, small-company enthusiasm and service combined with massive, challenge-loving expertise to solve the most difficult jobs.