EPC
B2B / Brand implementation / Brand strategy & positioning / Competitive audits / Content creation / Corporate communications / Customer research & analysis / Graphic design / Ideation / Key messaging / Logo & brand design / Presentations
EPC (Every Project Counts) serves clients across North America as a premier print management company. In 15 years of business, the company has built a reputation for delivering tailored, high-quality results supported by sustainability-driven innovation—and has garnered more than 30 industry awards for excellence in packaging design and print management.
Recently, EPC embarked on a comprehensive rebranding journey. Our goal was to modernize the company’s visual identity and messaging, ensuring alignment with its evolving service offerings, as well as market demands driven by one of its main verticals: packaging and printing solutions for the telecom industry.
Print, packaging and telecom industries face distinct challenges, such as cost control, maintaining brand consistency across regions, meeting sustainability demands and managing complex logistics. Recognizing these pain points, EPC positions itself as a trusted, personal concierge for printing, packaging and production solutions. Their tailored support helps clients navigate tight deadlines, constrained budgets and high-pressure projects.
In an often-impersonal industry, EPC distinguishes itself with knowledgeable and personalized service. By integrating seamlessly into clients’ workflows, EPC delivers solutions that go above and beyond expectations, ensuring every project is executed with precision and care.
Our rebranding process helped EPC articulate its core values: innovation, sustainability and trust. We then aligned EPC’s visual identity with its messaging and service offerings.
The new logo reflects a modern and clean design, inspired by printer’s crop marks to symbolize precision and attention to detail, and a “plus” symbol representing the added value EPC delivers to its clients.
The cohesive design system includes patterns, colours, typefaces, graphic elements, iconography and a curated photo palette. The new colour palette, anchored by light and dark green tones, conveys balance, security, and professionalism while reflecting EPC’s forward-thinking approach. A modern visual aesthetic communicates EPC’s dedication to innovation and reliability, reinforcing its reputation as a leader in print management.
Taken together, all parts of the brand identity ensure a unified visual presence across all touchpoints, including business cards, social media and client presentations. By modernizing its brand message, brand story and graphic identity, EPC has solidified its position as a trusted partner in print management, ready to meet the challenges of today’s dynamic market and lead the way in the years to come.
Clients have praised EPC’s renewed focus on delivering exceptional value, further strengthening its relationships and its commitment to ensuring that “Every Project Counts.”
