Gore Mutual Insurance

We have an ongoing relationship with Gore Mutual, an insurance company that offers personal and commercial insurance products in British Columbia and Ontario.

We work closely with their marketing team to create campaigns, ads, emails, website content and corporate communications. Our other responsibilities include website management, which includes accessibility compliance.

For all of these, we aim to create materials that are compliant with the Gore Mutual brand and key messages—but, because Gore Mutual offers its products exclusively through insurance brokers, these materials also need to make the company stand out in a crowded marketplace.

For this reason, we employ design and writing strategies to deliver bold, concise messaging that not only sells Gore Mutual’s offerings, but that also makes explicit the benefit to the broker as its B2B audience.