RSA

Advertising / Brand implementation / Brand strategy & positioning / Competitive audits / Content creation / Corporate communications / Customer research & analysis / Digital marketing / Graphic design / Ideation / Key messaging / Logo & brand design / Marketing / Naming / SEO & Digital Strategy / Video / Website design

Since 2012, we’ve been RSA Insurance’s marketing agency of record. During that time, we’ve produced hundreds of materials, from buckslips and brochures to websites, presentations and promotions.

To be successful, RSA must have the support and confidence of its broker partners, who can then make recommendations to their customers about the high-quality insurance products offered by RSA. Our work is to continually position the brand as the best coast-to-coast insurer in Canada—one that behaves differently from the rest of the industry.

We have created identities for a variety of sub-brands, such as new products, education programs and digital tools.

We’ve developed several comprehensive advertising campaigns that cross the lines of the company’s business: personal, commercial and large specialty insurance.

Our aim is always to differentiate RSA from its competitors by avoiding the typical, abstract language and imagery common to the industry, creating a stronger, bolder narrative around the benefits of working with the right insurance partner.

In the past five years alone, RSA’s broker campaigns have won a total of 34 International Business Awards and 16 MarCom awards.