Handsome Brut
Advertising / B2C / Brand implementation / Brand strategy & positioning / Competitive audits / Content creation / Corporate communications / Customer research & analysis / Graphic design / Ideation / Key messaging / Logo & brand design / Marketing / Naming / Package design / SEO & Digital Strategy / Social media / Video / Website design / Website development
Avid supporters of the Ontario wine industry, our agency partnered with a local winery to create our own sparkling-wine lifestyle brand.
Our research showed us that, by and large, most consumers think of sparkling wine as a special-occasion—and expensive—indulgence. They also tend to think of it as a feminine drink.
The winery crafted the product—made with 100% Ontario Chardonnay grapes and aged for a full two years—while we developed and managed the brand, a playful yet sophisticated package that’s equally at home with Friday-night pizza or at a posh cocktail party. Both partners participated in the marketing, which included creating and managing social media contests, setting up and conducting farmer’s-market tastings, creating consumer and restaurant communications and swag, including t-shirts, buttons and custom glassware.
Our goal was to produce an award-winning traditional-method sparkling wine that would break down the barriers keeping people from enjoying sparkling wine on a regular, everyday basis—the way they would enjoy still wine, beer or cocktails.
The wine was well received by LCBO’s buyers, and was featured in the holiday issue of Food & Drink magazine, as well as being featured in Strategy and receiving favourable reviews by WineAlign’s critics. It also hit a chord with winery customers, quickly becoming the winery’s bestselling sparkling-wine brand.
