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ReadyMeds is a new kind of pharmacy: offering full-service pharmacist consultation and medication reviews, delivered entirely online via video chat, text message, email or phone. Prescription and non-prescription medications are delivered to customers’ homes or offices (filled by a network of bricks-and-mortar pharmacies based in Manitoba, Canada). No need to travel, park or line up at the counter.
The real differentiator, however, isn’t that ReadyMeds is a virtual pharmacy. It’s ReadyMeds’ innovative packaging system, in which doses are organized into convenient packets, to be taken at different times of the day.
Ideal for patients and caregivers, this PacMed medication packaging system delivers an unprecedented ease of use. These packets contain not only prescription medications, but also over-the-counter products, vitamins and supplements, all organized to avoid harmful interactions and to deliver maximum effectiveness.
To help this new online pharmacy brand hit the ground running, we also set up their social media presence through organic content and advertising on Facebook, Instagram and Google.
Other marketing collateral included business cards, envelopes, pharmacist notepads, letterhead, presentations, a booklet that explained how to use the packs, and more.
Throughout all communications, the tone is one of friendly, easy, convenient service—professionally handled by real pharmacists.