In creating materials for the LCBO, we were able to help promote all types of beverage alcohol products from Ontario and around the world, from craft beers to fine spirits to wines. Much of our work involved fully integrated thematic promotions—month-long events with in-store signage, shelf-talkers and other components; free-standing inserts, recipe books and other printed giveaways; websites, mobile sites and apps; and motion graphics and pre-roll video.
In the interest of due diligence, many of us took it upon ourselves to become experts on this particular company, selflessly toiling away during evenings and weekends, getting better acquainted with the product line—a tough gig, but somebody has to do it!
Apps & digital publishing
Brand identity, logo & wordmark
Naming & taglines
Video & motion graphics