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We’ve been working with Teva Canada since 2008, beginning with a competitive brand positioning and revitalization, and continuing through several rebrands.
These rebrands have been followed by full implementation across all materials, from brochures to websites, iPad apps, videos, presentations, partnerships, corporate communications and brand advertising.
As a pharmaceutical company that makes brand-name, biologic and generic drugs, Teva has numerous audiences and stakeholders, including patients, of course, but also pharmacists, physicians, regulators and employees.
Their most recent signature initiative has been a focus on supporting and highlighting Canadian caregivers—the unpaid family members and friends who care for a person with a chronic condition.
This initiative includes education for pharmacies to help recognize and engage with caregivers, robust online resources for caregivers, an interactive map to help caregivers find pharmacies trained to help them, and an advertising campaign to help caregivers find these supports.
Because Canadian caregivers are among the most overlooked and undervalued people in our healthcare system, this initiative creates a strong differentiator from Teva’s competitors in the strictly regulated pharmaceutical marketplace, by creating greater brand awareness, increased goodwill and deeper loyalty.