We are a Toronto-based branding and marketing agency.

The right typeface is an integral part of your brand’s visual language. It influences how your brand is perceived and remembered. Selecting a typeface is an important decision—and, in addition to your choice of style, you must also account for technical requirements, function and cost.

A semi-annual survey of salient sundries and statistics supporting scalable, saleable strategies for small- to super-sized shops, syndicates and service-providers

When you’re building a brand, your visual identity can only communicate so much. You’ll also need to put pen to paper and tell your customers what makes you worth their time and money. You'll need key messages.

When everybody else relies on celebrity endorsements, you’ll need to choose a different tactic to stand out.

A semi-annual survey of salient sundries and statistics supporting scalable, saleable strategies for small- to super-sized shops, syndicates and service-providers

Knowing what to do to prepare for a rebrand will make the initiative go a LOT more smoothly. From timings to budget to preparing the creative brief, here are 4 tips that will save you hassles and headaches.