Brand implementation / Content creation / Corporate communications / Graphic design / Logo & brand design

Nightingale, which develops cloud-based electronic health record (EHR) solutions for healthcare organizations, was a well-known entity in Canada. But in the United States, where it planned to expand? Not so much.

Goods & Services was brought on board to help the company develop a new brand identity that would keep Nightingale from being one more face in a crowded US market. Focusing on Nightingale’s core value proposition—simplicity—we modernized their logo, introduced a bolder colour palette, created a documentary-style B&W photography palette and built a design system for marketing and communications collateral, from signage to product sheets.

The result is an identity befitting Nightingale’s true personality, regardless of geography: an ahead-of-the-curve tech company devoted to simplifying healthcare management.

Absolutely the best branding agency I have worked with. A complete one-stop shop. I love their attention to detail and the high quality of their work.


—Colin Hung, Vice President, Marketing, Nightingale.