2,000% increase in engaged website sessions from organic social media marketing campaign for insurance company
536% increase in daily web leads during paid search marketing campaign for healthcare services supplier
16% view rate for skippable YouTube pre-roll video marketing campaign for pharma company
33% engagement rate for French podcast series via paid search marketing campaign
36% increase in LinkedIn interactions during organic content marketing campaign for a B2B supplier
Get the reach you’re looking for
Stand out
Stand out to your online customers amid all the noise. Get better reach, better targeting, better conversions and better results with us.
YouTube?
Yes, we include YouTube in the category of paid search marketing. Why? Because it’s the world’s second-largest search engine.
Organic or paid
Whether you’re looking for organic reach, sponsored content, video pre-roll, paid search marketing or a combination of all of these, trust our certified experts to make it easy and effective.
Our services
Competitive review and audit
- Reviewing competitors’ paid search activity and types of ads
- Reviewing existing and previous campaigns and analytics, keywords, conversions, conversion events, Google Tags, and landing pages
Paid search ad strategy
- Determining campaign goals, duration, budget, type of ads, audiences, ad groups and ad assets
- Creating custom audience and remarketing lists on GA4
- Creating custom landing pages or reviewing existing landing pages
- Setting up conversions, tags and Google Tag Manager
- Creating and deploying ads
Ongoing analysis and optimization
- Monitoring and reviewing ad analytics
- Optimizing campaigns as needed
- Producing scheduled campaign reports and recommendations, using Google Analytics and Looker Studio
- Adjusting campaign assets and deployments as needed
- Implementing updates in response to new or modified Google Ads or Google Analytics features
Competitive review and audit
- Reviewing competitors’ paid YouTube activity and types of ads
- Reviewing existing and previous campaigns and analytics, conversion goals, Google Tags, and landing pages
Paid YouTube ad strategy
- Determining campaign duration, budget, type of ads and videos, audiences, ad groups, and ad assets
- Creating custom audience and remarketing lists on GA4
- Setting up conversions, tags and Google Tag Manager
- Creating and deploying ads
Ongoing analysis and optimization
- Monitoring and reviewing ad analytics
- Optimizing campaigns
- Producing scheduled campaign reports and recommendations, using Google Analytics and Looker Studio
- Implementing updates in response to new or modified Google Ads, YouTube or Google Analytics features
Why choose us?
1. Integrated strategies
We’re a branding agency first, so we ensure your social media and search campaigns are not only consistent with your overall strategies, but also that they effectively complement all campaigns and tactics in other channels. You can get our full list of branding and marketing services here.
2. In-house expertise
Our in-house search & social experts are certified in Google Analytics (including GA4). We drive results with the right targeting, placements, keywords and audience lists—and up-to-date knowledge of every platform. We provide design, copy, production and artwork for your social media and PPC content and ads. If you already have great content, like existing videos, podcasts or social posts, we’ll help you leverage them, too.
3. Continuous improvement
When we create a search & social strategy for you, our work doesn’t end at increasing social media likes, or video and website views. We manage and analyze the results, make adjustments to improve on-page actions, and repeat as needed, to deliver the best leads and ROI.
Check out our case studies
Have a look at a few of our clients in this area. Better yet, get in touch to hear more about what we can do for you.
Social media
Platforms
Competitive review and audit
Social media setup
Organic social strategy
Paid social marketing strategy
Ongoing analysis and account maintenance