Dr. Pauptit’s Mulled Wine

B2C / Brand strategy & positioning / Content creation / Ideation / Naming / Package design

Every year for the holidays, Toronto printer Flash Reproductions likes to give its clients something special. In recent years, that’s taken the form of a locally crafted item encased in packaging that’s designed by us and printed by Flash.

Continuing this tradition, we teamed up with a local winery to deliver a Christmas classic: a bottle of red wine (100% VQA Niagara Peninsula, of course) and a carefully packaged curation of mulling spices, designed to warm the cockles on a chilly eve.

Taking our cue from medicine-show claims of the past, we designed a tongue-in-cheek wine label that touts the seasonal benefits of “Doctor Pauptit’s Wonderful Winter-Weather Warmer,” from curing frostbite to alleviating credit-card debt. The design features a wide variety of typefaces and vintage engravings, inspired by a Dickensian Christmas.

The butcher-paper wine label is hand-wrapped on the bottle, with a muslin sachet of mulling spices attached with twine.

We’re happy to report that, along with being a hit with Flash’s clients, Doctor Pauptit’s Wonderful Winter-Weather Warmer also became a seasonal favourite at the winery—creating a fun way to entice customers to the winery during what is typically a slower season for visits.