B2B / Brand implementation / Graphic design / Logo & brand design
A vibrant brand vision
A healthcare marketing consultancy, Tekserah takes its name from a species of bamboo, a plant that grows quickly and flexibly, but is also strong—the same attributes that the consultancy wants to achieve for its clients.
We took this background as our inspiration when we developed the consultancy’s brand elements, which included a custom wordmark as well as an icon created from three stalks to deliver a vibrant, organic representation of the brand vision of happiness, longevity and wealth. We then applied the identity across a range of print and digital applications.